Summary of the paper
| Title | Evaluation Metrics for Persuasive NLP with Google AdWords |
|---|---|
| Authors | Marco Guerini, Carlo Strapparava and Oliviero Stock |
| Abstract | Evaluating systems and theories about persuasion represents a bottleneck forboth theoretical and applied fields: experiments are usually expensive and timeconsuming. Still, measuring the persuasive impact of a message is of paramountimportance. In this paper we present a new ``cheap and fast'' methodology formeasuring the persuasiveness of communication. This methodology allowsconducting experiments with thousands of subjects for a few dollars in a fewhours, by tweaking and using existing commercial tools for advertising on theweb, such as Google AdWords. The central idea is to use AdWords features fordefining message persuasiveness metrics. Along with a description of ourapproach we provide some pilot experiments, conducted both with text and imagebased ads, that confirm the effectiveness of our ideas. We also discuss thepossible application of research on persuasive systems to Google AdWords inorder to add more flexibility in the wearing out of persuasive messages. |
| Language | Other |
| Topics | Evaluation methodologies, Emotion Recognition/Generation, Other |
Full paper  |
Evaluation Metrics for Persuasive NLP with Google AdWords |
| Bibtex | @InProceedings{GUERINI10.209, author = {Marco Guerini, Carlo Strapparava and Oliviero Stock}, title = {Evaluation Metrics for Persuasive NLP with Google AdWords}, booktitle = {Proceedings of the Seventh conference on International Language Resources and Evaluation (LREC'10)}, year = {2010}, month = {may}, date = {19-21}, address = {Valletta, Malta}, editor = {Nicoletta Calzolari (Conference Chair), Khalid Choukri, Bente Maegaard, Joseph Mariani, Jan Odjik, Stelios Piperidis, Mike Rosner, Daniel Tapias}, publisher = {European Language Resources Association (ELRA)}, isbn = {2-9517408-6-7}, language = {english} } |